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Truth be told, we don't like to talk about ourselves because Ragazzi Life is really about you. But to get to know us a little better, here is our story, who we are and what we stand for.
Not too long ago, one great big dog and one little dog met and through their meeting, we met too.
We immediately realized we had at least one thing in common: unconditional love for our dogs. We got along, and so did our dogs (actually they liked each other right away while for us -humans- it took a bit longer). A couple of months later, while waiting for a flight at Newark airport, an idea was born and discussed through copious exchanges of text messages.
What if there was a community entirely dedicated to people who, exactly like us, deeply love their dogs and are uncompromising dog parents? Who would join that community? What would they want, need, and look for? What could we offer, provide, or make available?
First things first: the name, Ragazzi Life.
Ragazzi in Italian means "guys"-- I am Italian and that's how I call the boys (the great big dog and the little dog): Ragazzi!
And then Life, because this is about our life with our dogs and how they make it better, richer, and more meaningful. What followed is simple: ideas, meetings, creating a team, research, listening, more listening, learning, choosing, doing. And here we are. The web site is up. The community has begun. It has been a fantastic journey so far and we are eager to go further.
Joplin and Mario, the original Ragazzi, are a never ending inspiration.
Your Ragazzi are too and always will be.
We love our gang!
We are a team of people who all share a true love for dogs. Whether we have a dog, we have had one or are about to get one, dogs are a passion of ours and we love them unconditionally, just like they love us.
Each of us is a professional expert at something. There is the scientist who's been in Research and Development for over 30 years and knows everything about ingredients, raw materials, what's good and bad, effective and not. There is a dedicated dog team (vet, trainer, groomer) that we run all of our ideas by and get approval from. There is a web site guru who, like a magician, makes things appear on the computer screen. There is an image expert who not only has his own very successful advertising business but also lives and breathes branding. We have many designers (thank you all) among which two were completely instrumental in creating our beautiful packaging and web site. Also in our team there is a promotional connoisseur who finds everything that we want, when we want it and exactly how we want it and an operations genius who makes sure all of our ideas become reality. And among the most committed people we have a lawyer, an accountant, a banker and a customer service expert. And then there is us, the founders and *ahem* entrepreneurs who always have a lot do despite not having a specific job.
We are a team of grown-ups, professional and individually successful people but deep down we are just a bunch of Ragazzi who love their dogs and the life they share with them.
We strive to maintain the highest standards so as to provide the best quality for the uncompromising demands of the modern dog parent.
We believe in honesty, loyalty and care. We have learned those values from our dogs. Our products are:
- - Style with reason
- - Fashionable but never fashionista
- - High quality but never pretentious
- - Cute but never silly!
All of our products were created with specific goals: to provide superior performance, to improve on products that already exist - all in all, to provide your dog with a better choice.
Our community is selective yet inclusive. Ragazzi members share their unconditional love for their dogs. They truly connect with each other and participate in events and activities that are exclusive to them and their dogs.
We are and we always will be truly dog-centric!
Special thanks to Brandonology, Bio-derm Inc, Gigapixel Creative, Sprockett Express, Pedone and Partners, LDJ Productions, Axis, Gail Auster Esq, Rheem and Bell, Numerical.
