Superbowl Dog Commercials
Posted by Ragazzilife.com on February 03, 2012 0 Comments
The San Francisco 49ers may not be playing in this year’s Super Bowl on Sunday, Feb. 5, but there are plenty of television commercials featuring man’s best friend. Advertisers know that “cute” sells, and have opted to use dogs this year in full force to grab the public’s attention. Sure, there’s still the adorable E*TRADE baby, but this year the dogs have it.
Subaru of America has a series of humorous ads with dogs in the driver's seat. One shows a group of dogs on a camping trip, trying unsuccessfully to launch a canoe into the lake. Another features a pack of dogs out for a day at the beach, including a surfing bulldog. The company’s slogan is, “Dog Tested. Dog Approved.” My husband and I joke that our Subaru Outback is our dog’s car because of the convenient gate at the back of the wagon, and it seems that the company has targeted dog owners as its market.
Not to be outdone, the American Suzuki Motor Corporation added Siberian huskies to its commercialto turn up the cute factor to sell its sport utility vehicle.
Volkswagen is staying true to its Star Wars theme this year. Last year it was a cute little boy in a Darth Vader costume, and this year, it's a chorus line of dogs singing "The Bark Side."
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